Marketing campaigns for addiction treatment centers can be quite complex due to the sensitive subject matter and the varied intent of the searching audience . The goal for any treatment facility is to ensure maximum occupancy so as to remain financially viable. A comprehensive, ethical advertising and marketing strategy developed to promote your brand while protecting your reputation is a critical key to overall success. In addition to a well planned strategy, the ultimate goal is to effectively implement the plan and capture enough market share to keep the largest number of individuals in treatment and maintain the financial viability of the treatment center.
However, substance abuse professionals must counteract the general public’s stigma of addiction disorders in their marketing campaign strategy while at the same time keeping pace within an intensely competitive industry. Consequently, it’s vital that you develop a rehab treatment facility marketing strategy that takes the following practices, statistics, and tips into consideration:
Know the marketing statistics that are relative to your target audience –
Knowing your target audience and the statistics of that market is the key component of any marketing strategy, whether its addiction rehabilitation or otherwise. For instance:
Addiction treatment is a $35 billion per year industry
Of all individuals who suffer with some form of addiction, only 12% are actually getting treatment in a recognized rehab center
Over 2.5 million individuals receive addiction treatment every year
Unfortunately, the primary takeaway from statistics such as these is the tremendous business opportunity that exists in this industry.
Avoid shady SEO tactics in your online marketing –
From a return on investment (ROI) perspective, the right SEO strategy provides your online marketing strategy with extraordinary value. The stronger your SEO campaign, the higher the ranking you’ll attain in the SERP’s (search engine results pages). If you don’t have experienced and skilled people to handle this portion of your marketing strategy then hire an SEO agency to assist you.
The branding process –
As more addiction treatment facilities open throughout the US, establishing your brand becomes an important component of your marketing strategy. Remember, your brand is what differentiates you from your competitors and helps you stay afloat in a very competitive ocean. It’s also important to develop a USP or Unique Selling Proposition. For instance, if you a have a special focus or treatment specialty, be sure this gets integrated into the branding process.
Write a blog about your treatment facility –
There is no better way to engage your target audience through treatment facility website than by writing a blog and publishing relative content. You’ll be providing prospective patients with need-to-know information about addiction treatment and recovery while at the same time continuing to generate high-quality content that will enable you to rank higher in the SERP’s. In turn, this will drive more traffic to your website and generate additional leads.