According to data published by Forbes magazine from the Substance Abuse and Mental Health Services Administration (SAMHSA), addiction treatment is an estimated $35 billion market. And while the opportunities within the market are substantial, only the most strategic players will achieve market dominance.
According to the experts at Clever Maniacs, the key to developing a drug rehab marketing strategy that consistently converts prospects into patients is three-fold. Addiction treatment centers must implement a plan that is based on developing a strong corporate identity, effectively reaching their target audience and leveraging strategies that are designed based on consumer behavior.
Developing a strong corporate identity
A strong corporate identity is key in communicating to potential patients that an addiction treatment center is a credible and trustworthy market leader. Decisions regarding everything from logo design and domain name strategy to web identity must be calculated and rooted in industry best practices. These elements must not only reflect the addiction treatment center’s vision, but also measurable business goals and its target market.
Effectively reaching your target audience
Addiction treatment centers are faced with the challenge of targeting not only men and women struggling with addiction, but also their family members who often play a key role in the decision making process. A web presence alone, no matter how robust, is not enough to attract and convert both groups. Employing a comprehensive addiction treatment advertising strategy that combines paid search advertising, PPC remarketing and social advertising is essential to reaching those researching addiction treatment options, as well as converting them.
Strategizing based on consumer behavior
Addiction treatment centers that have their finger on the pulse of the major factors that convert web surfers to buyers will always remain at the top of the leaderboard. Having an in-depth knowledge of consumer online behavior and then creating engaging online experiences based on that research allows addiction treatment centers to not only reach their marketing goals, but also outperform their competitors.
Want to learn how to leverage these strategies in order to maximize ROI for your addiction treatment center?
As a full service digital marketing agency, Clever Maniacs implements integrated strategies that help addiction treatment centers generate leads and drive traffic and conversions. Contact us today and let us help you develop a winning drug rehab marketing strategy and addiction treatment advertising plan. We look forward to expertly guiding you toward achieving your 2017 goals.