5 Social Media Marketing New Year’s Resolutions for Small Businesses
Consumers have spoken. If a small business wants to earn their dollars, they have to be active in social media. So why do so many small businesses still struggle to remain engaged?
According to the “2016 Small Business Technology Impact Study,” one in five small business owners reported that they had no plans to invest in any digital marketing efforts. In contrast, one in five consumers reported that they avoid small businesses that are unresponsive to critical comments about their business online. This glaring disconnect demonstrates that it’s more important than ever for small businesses to rethink their approach to social media marketing and the way they position their businesses online if they want to attract new customers and continue to win over the customers that they currently have.
‘Tis the season for New Year’s resolutions, and the team at Clever Maniacs is encouraging small business owners to establish a few of their own, especially when it comes to Facebook, Instagram, Twitter, Snap and other social media platforms.
1. Resolve to post content consistently across your social media channels. If your company wouldn’t dream of delivering inconsistent service, then you shouldn’t deliver inconsistent content. Demonstrate that you’re just as committed to communicating with your customers online as you are to all of the other aspects of your business.
2. Resolve to post content that is tailored to your target audience. The easiest way to lose your audience, and then your customer base, is to fail to stay in touch with what’s of interest to them. When you post thoughtful, compelling content, you’re telling your customers that you are interested in their needs, habits and the things that matter most to them.
3. Resolve to master visual storytelling. Data and analytics show that images spark a much higher engagement rate than text-only posts. Learning to tell your company’s story with photos and artwork can help to not only drive more engagement, but also conversions.
4. Resolve to schedule your posts. A failure to plan is a plan to fail. When you make an effort to schedule your posts in advance, you can ensure campaign efficiency and guarantee that your social media presence will continue to thrive, even when you’re offline.
5. Resolve to enlist help if you need it. We get it. Being a small business owner can be overwhelming and you simply may not have time to manage your social media on your own. That’s why Clever Maniacs offers social media management services that allow you to focus on what you do best – running your business.
Need help taking your social media to the next level in the New Year? Visit us at www.clevermaniacs.com to learn more.