The Hidden Costs of a Website Hack

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Marketing today isn’t for the faint-hearted. The workload can be overwhelming at times. Among the thousand things you’re responsible for, you’ll find the usual suspects: Branding, collateral, production, brand awareness, event management, partnerships, finding and chasing down leads. Then there are the hundreds of emails and social media posts to wade through. And when you’ve done that, ...

Increasing Marketing ROI With Better Inbound Call Handling

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Better handling of your inbound calls is essential to improving the return-on-investment from your marketing dollars. The handling of inbound calls often gets the least attention and yet is frequently the biggest factor in determining the result of a marketing effort. Here are several suggestions to improving inbound call handling: Monitor Your Managers By Listening To Calls Surprisingly ...